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NAMJAI FOR REFUGEES Campaign Wins Asia Pacific Communication Award 2016


UNHCR Thailand won the Asia Pacific Communication Award 2016 in the category “Campaign by Non-Profit Organizations” for its NAMJAI FOR REFUGEES campaign. The announcement was made yesterday in Singapore.

The campaign launched with a video on the “Life of Pathu”, which is based on the true story of a young boy living in one of the refugee camps in Thailand. This video had gone viral and received 4 million views in less than two weeks. The campaign was supported by some of Thailand’s top celebrities such as Praya “Pu” and Saharat “Kong”, who created special pieces of artwork to raise funds for refugees in Thailand.

 “We are honoured to be recognized at the regional level. NAMJAI FOR REFUGEES has created a momentum for sharing and standing with refugees in Thailand. It comes at a critical time, as we are facing one of the world’s biggest refugee crisis, and it is essential to share responsibility worldwide. We would like to share this award with all eight Thai leading celebrities who kindly joined us for the campaign,” said Ruvendrini Menikdiwela, UNHCR Thailand Representative.    

The campaign would have not been successful without the generosity of the Thai people, who committed to support refugees in Thailand throughout the years including governments, the private sector and the media. Not only did UNHCR’s friends and partners strengthen the culture of Namjai (English: generosity) in Thailand, but also helped rebuilding the lives of hundreds and thousands of fellow human beings.

The outstanding achievement of the NAMJAI FOR REFUGEES campaign came from the committed support of various sectors in Thai society, especially eight celebrities who were the main campaign supporters, namely:

  • Well-known actress and model Praya “Pu” Lundberg, who teamed up with eminent designer Jirat “Sanchai” Subpisankul to design a limited edition T-shirt to highlight the situation of  refugee women

  • Famous musician and singer Saharat “Kong” Sangkapricha, who joined best-selling songwriter  Jakrawut “Van” Sawangpol to compose a special song for refugees

  • Heartthrob actor Sunny Suwanmethanon, who joined hands with renowned sit-com director Piyakarn “Mook” Budprasert to produce a short video on how to pass Namjai (generosity) on

  • High profile editor and writer Wongthanong “Nong” Chainarongsingha, who collaborated with talented illustrator Pang Pattarida Prasarnthong to create a special book about refugees